.2024 has actually been an inconsistent year for adtech funding.U.S.-focused adtech startups, the moment familiarized to running into billions in equity capital yearly, have brought up almost $360 thousand thus far this year, putting it on the right track to become the industryu00e2 $ s slowest year in over a years, per Crunchbase records. That slowdown results from market concentration, elevated governing tensions, as well as economic uncertainties.ADWEEK spoke to five VCs that remain to purchase adtech business, regardless of these obstacles, concerning what they are looking for and also what they steer clear of. Probably unsurprisingly, these real estate investors are targeting opportunities in privacy-focused modern technologies as well as industry-specific places including connected television.